I’m enjoying being in a world where everyone gets around by bicycle. Here in the Netherlands there is bikes absolutely everywhere and under every kind of person. Good safe bike roads are all around too. Surprisingly to me I don’t recognize any of the bikes people are on. With 100s of bikes locked up on every street I’d expect at least some of them to be from the big brands I know from the USA like Specialized or Trek but never a one. It’s all brands I barely recognize or have never heard of. Of course I’d love to see Fairdale bikes (who I do some design work for) around too.
Yesterday I set out for a walk towards downtown and instead ended up miles in the other direction and with a phone full of photos of bikes. I wandered from bike rack to bike rack looking for some commonality amongst all the pedal powered machines. You could maybe call this market research as I wondered what makes a bike sell in the Netherlands. After a day’s worth of study I think I’ve solved it: the Dutch don’t like top tubes. At least not traditional ones.





















So, I think I’ve cracked the Dutch market. I have already started working on some designs for Fairdale. Just keep the top tube tiny or weird and we should be golden.




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